Coolbet was named the overall winner of Bookmakertesten 2026 after finishing top of our independent comparison of bookmakers available to Nordic players.
While OddsFactory assessed the sportsbook, betting experience and odds product, Jackpot.win was responsible for evaluating the casino offering. As part of the assessment, Jackpot.win’s extensive RTP comparison, covering more than 100 of the world’s most popular online slots, formed a key part of this year’s methodology.
The testing rewarded operators that consistently offer players higher return-to-player percentages rather than relying purely on marketing claims or game selection.
Following Coolbet’s success, we spoke to Mikael Mellqvist, PR Manager at Coolbet, about casino RTP, transparency, game providers and why long-term player value matters.
Congratulations on winning Bookmakertesten 2026. How important is this award for Coolbet?
Mikael Mellqvist: Thank you. It’s a fantastic recognition because the award looks at the complete gambling experience rather than just one part of the product. To be recognised across both sportsbook and casino is something we’re extremely proud of.
Jackpot.win’s RTP comparison played an important role in this year’s casino assessment. Were you pleased to see RTP given such prominence?
Mikael Mellqvist: Absolutely. RTP is one of the few objective measurements players can use when comparing casinos. It won’t determine the outcome of an individual session, but over time it has a real impact on player value. We’re pleased that Bookmakertesten chose to include independent RTP analysis as part of its methodology.
Q: Many casino players focus on welcome bonuses. Should RTP receive more attention instead?
Mikael Mellqvist: Bonuses certainly have their place, but they’re usually temporary. RTP affects every spin you make. Players who understand the difference will often realise that long-term value can be more important than the size of a welcome offer.
Q: Beyond RTP, what makes a great online casino?
Mikael Mellqvist: It’s about offering the complete package. Players want a wide range of quality games from trusted providers, a smooth user experience, reliable payments and responsive customer support. Those elements all contribute to a better overall casino experience.
Q: Does Coolbet actively work with game providers to ensure players receive competitive RTP?
Mikael Mellqvist: We always aim to provide a competitive product for our customers. We work closely with our suppliers and regularly review the overall casino offering to ensure it remains attractive, both in terms of game selection and player experience.
Q: Jackpot.win also places considerable emphasis on transparency. How important is trust in today’s online casino market?
Mikael Mellqvist: Trust is absolutely fundamental. Players should know who they’re playing with, understand the terms and conditions and feel confident that games are fair. Transparency is essential if you want to build long-term relationships with customers.
Q: The casino industry continues to evolve rapidly. What trends are you watching most closely?
Mikael Mellqvist: Innovation never stops. New games, improved live casino experiences and better mobile functionality continue to shape the industry. At the same time, players are becoming more informed and comparing operators more carefully than ever before, which pushes everyone to improve.
Q: Finally, what message would you like to send to Coolbet’s casino players following this recognition?
Mikael Mellqvist: We’d like to thank everyone who continues to choose Coolbet. Winning Bookmakertesten 2026 is a great achievement, but it’s also motivation to keep improving our casino offering and continue delivering the quality our players expect.
Jackpot.win’s RTP testing has shown that not all online casinos return the same value to players. By combining extensive RTP analysis with assessments of game selection, usability and player experience, Bookmakertesten 2026 aimed to recognise operators that consistently deliver quality rather than simply making the biggest promises. Coolbet’s victory reflects that balanced approach.